Sony Xperia commercial reveals magician’s methods

August 29, 2017

This one is a bit controversial. To showcase the Xperia XZ Premium’s ability to record video in super slow motion, Sony filmed The Chelsea Joker performing some tricks. Hey, shocker, turns out filming magicians in super slow-mo is a great way to learn how they ply their craft. Which is both cool and not.

On the one hand, the methods being revealed in the commercial are readily available in books, online, and nearly every beginner’s box of magic tricks. On the other hand, none of that really changes that fact that the average viewer likely didn’t know how any of this was done. 

On the other hand (hey, it’s magic, we’re allowed to have three hands), knowing how the snap change is done doesn’t make it any less impressive. In fact, it’s maybe more impressive when you see the sleight of hand taking place. 

What do you think? Is the commercial cool or kind of a jerk move from Sony and The Chelsea Joker?