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Adam Trent shares how he transforms non-believers into magic fans


There are people who don’t like magic shows. Shocking but true, this is something that performer Adam Trent frequently hears: “I didn’t want to come here. I’m not a fan of magic shows. But I’m so glad we came because we laughed so hard.” That’s what he dubs the top comment he receives from audience members, according to an interview with The Cap Times about his current tour.

Trent’s stage set-up can include surprising technology such as holograms and a 3D printer, and the tricks are tied together with comedy, dance, and music. He seems comfortable with the identity of his work being a gateway drug for people who aren’t usually excited by magic shows:

“I think this next generation of magicians is really redefining magic. I’m really trying to get it away from what people are used to seeing—the top hat and tails—and make it this fresh cool thing again.”

He also talks about the importance of seeing magic live and how he once threw Matt Lauer’s iPhone in a blender. Read the full interview here.