The internet has allowed magic to flourish in a way that it could only have dreamed of even a decade or two ago, but with the ability to disseminate information instantly comes responsibility. Does posting tutorials and videos online help your brand or does it make your live work less important?

In part four of our five-part interview with Bernard Bilis at GeniiCon 2017, the illusionist talks about why he shies away from posting his material on the internet. It’s to say that he’s completely against it, but he’s far pickier about what he posts because “if they see everything on the web, they don’t come to see you for the lecture.”

For more clips from the interview, check out the links below:

Part one: On making your brain work by learning magic from books

Part two: Bernard Bilis prefers close-up because you can “you can make it all around the world with only a pack of cards”

Part three: Bernard Bilis’ favorite trick? “The next one”

Part five: The two words that describe what magic means to Bernard Bilis