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Ellusionist wants you to pick the blue pill or the red pill (and buy some stuff)


In 1998’s The Matrix, the red pill represents knowledge, freedom and the brutal truth of reality. The blue pill represents falsehood, security and blissful ignorance. But forget that try-hard crap. Let’s talk capitalism! In this latest marketing stunt from magic retail outfit, Ellusionist, the red pill represents savings on the shop’s entire range of decks and magical gimmickry, and the blue deck represents a never-before-released, limited-edition deck. When you click on this link, you’ll be taken to a page with a countdown clock where you’ll enter your email address, and then, like Keanu Reeves before you, you must choose. 

Unless you’re a sneaky press rat like me, who, in the spirit of Aldous Huxley and Hunter S. Thompson, has taken all the pills and returned unscathed. Without giving too much away, the exclusive deck is swank. The Ellusionist Deck is a beautiful monochrome deck with, and I quote, “more secrets than a Swiss army knife has tools.” It’ll run you $10 plus shipping. After this event, the deck will be taken off sale and will only be available during special promotions and contests, so it’ll be rare. Artificially rare, but rare nonetheless. 

But whats a deck versus a pile of decks on the cheap? Take the red pill and you’ll gain access to the site’s SUPER SALE EVENT. Generally you’ll be seeing two-to-three dollar discounts on some very sexy decks and magic gimmicks, but there’s the occasional item with up to 90% off. Want a hot tip? Remember that Magic on the Go video about Joshua Jay’s Inferno trick set? Well Inferno is one of the items on sale. Just sayin’.

Psst. While you’re there, maybe pick up the pink edition of those Madison Rounders.