YouTube magician Chris Ramsay isn’t doing magic tutorials any more after accidentally plagiarizing another performer’s trick, among other reasons. The move has been met with some consternation from Ramsay’s subscribers, many of whom initially followed him for the tutorials. 

In the spirit of teaching a man to fish, Ramsay has begun this new chapter of his channel with a video about creating your own tricks. The advice isn’t ground-breaking by any means – association is the oldest creative trick in the book – but it’s interesting to see how principles developed mostly for writing can be applied to something as physical as performance magic.