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Magic Castle to open new venue in China


The Magic Castle has long been a fixture of the Los Angeles magic community, as well as a place where illusionists from all over the world come to show off their skills. For the first time in its decades-long existence, the Magic Castle will be spreading its roots and opening up a second location in China, according to a report from Variety.

The new location will be built in conjunction with Chinese tech and entertainment firm The Novaex Group and team led by magician Andrew Goldenhersch. Novaex has exclusive rights to the Magic Castle brand and intellectual property for use in hotels, restaurants, and other entertainment venues in Hong Kong, China, Macau, and Taiwan, and, according to the report, “will create a new style of magic experience, with state of the art technology playing a major part in the development.” 

“We are looking forward to the creation of this first project together with NOVAEX that will showcase the over 55-year legacy of The Magic Castle and the long history of magic in China,” said Magic Castle founder Milt Larsen at the launch event on Friday.

This is huge news for the Chinese and international magic community, especially considering that the biggest show in the country (seen by over 270 million viewers) is a variety show titled The Amazing Magicians.